vervelogic

An initial but extremely critical step in creating a company is coming up with a good logo. They are compact but creative identities of a company or a brand. These compact and effective logos can be made with the help of creative logo makers.

This article explores the importance of logo for a company and what to look out for when creating one.

Reveals Identity

The most important role the logo of a company plays is revealing its identity. The logo tells the viewer what the company is all about in just one glance. Just looking at one among the sea of other logos, the customer is able to tell that this company resonates with their needs.

A logo connects customers’ needs and specific requirements to the unique products and services of either companies in completely different industries or ones that are within the same industry but have different approaches to creating products and offering services.

For example, most ice cream companies will have a swirly ice cream in their logos while the logo design company of a IT will most certainly have some IT elements like computers or software.

Attracts new Customers

A logo is used as a tiny but highly effective marketing element. The logo design piques the curiosity of a bystander outside the store, or a visitor surfing a website having the logo of the company in the form of an advertisement or citation. Their curiosity will urge them to check out the store or website and turn them into potential leads.

There are many ways in which a logo generates a customer’s curiosity. These ways are well known by a professional logo maker and that is why they focus on eye-catching combination of colors or design elements that appeal to all types of customers. Attractive logo design also earns some trust and encourages the customer to try out a specific company or brand.

Creates unique identity among the competition

A major problem arises when multiple companies operating in the same industry fight for the customer’s attention using their arsenal of advertising tools.

More often than not, an industry has design elements that people have become familiar with, like an Italian chef on a pizza box. Because of such familiarity and relatability, companies hesitate to use any new element in their logo.

Also read : Logo Design Trends All Set To Transform The Designing Arena in 2019

But repetitive design elements ends up confusing customers among companies and brands and the marketing efforts of a company fall short. Therefore, company logos that move away from cliched designs but are still relatable, create a unique identity among the competition.

Easy Placement

Logos are a company’s tiniest banners that are put everywhere. Regardless of whether a company is distributing informational pamphlets or organizing an event, the logo is put in a corner along with the company’s theme colors. If the company is supporting a social media influencer or donating money to an organization, they simply put a logo on their websites.

Logos are also put on a brand’s merchandise letting customer’s show off their brand loyalty but double up as advertising at the same time.

Guidelines for a Great Logo

Clear Text

The company's name should be crystal clear on its logo, separated by sufficient spaces and filled with colors distinct from the background. This aids easy visibility and readability when viewed from a distance such as a billboard, or when seen on a moving vehicle.

Smart Color Choices

While it is advisable to use colors to draw attention, there is such a thing as too many colors. When advertising on different sized products with different textures printed by different printers in different geographic locations, colors can get muddled with each other and fail to recreate an accurate representation of the original logo. Therefore, it is advised to avoid gradients and stick to less than 3 solid colors.

Also Read : Plethora of Logos Creating Distinctive Brand Identities!

Have something Memorable

The first step towards making an impacting logo is to have something memorable in the logo. Companies achieve this with various effects.

Some brands use interesting fonts or modify some part of the text so that they are not just a regular font. Many companies are known to simply add an illustrated icon next to the text part of their logo. For minimalistic logos, modern looking fonts paired with an accent color always works.

So, create a memorable, colorful, and clear logo with the help of a logo maker and enjoy all the benefits from the smallest of your marketing efforts.