vervelogic

Be it website or app, personalization has been proved to keep element in bringing users engagement. From big companies to smaller ones, personalization has proved to be a game changer. But a bigger point of debate is, can personalization bring any benefit?

Let us discuss some benefits and drawback of using personalization in website design:

What is website personalization?

By website personalization we mean extension of personalized marketing which includes brands offering personalized content or recommendation for each user. This personalized experience can be made by the combination of data collection,analysis, automation and algorithms.

Experts from web development company in jaipur suggest that the main goal of personalized website design is that each users should feel that the content is meant for them. This way the conversion rate and engagement level increases within the website.

Benefits:

Every user gets a personal experience

The major reason behind app personalization is giving users a highly customized experience. In this competitive world getting personalized experience might the thing which will differentiate your website design from the others and hook the users. Personal experience include customer name, recommendation, changing backgrounds colour of the website etc.

Drawback

You cannot get it right

Designers from Website designing company in jaipur highlights the problem of personalized experience is when they are wrongly perceived and done. If you call a user by wrong name or show wrong recommendation will easily offend the users making them bouncing out from the website. Sometimes working data and algorithm can be tricky as well.

Benefit

Personalization comes with excellent customer service

Personalization make users feel they know the website, the brand more than anybody else. User directly tries to communicate with you when they need something from the website urgently and in return would expect a prompt response, thus, a good customer services is a must need.

Drawback

Gets expensive quickly

Building customized website is an expensive task. It includes collecting and analysing data, build profile, persona, develop user list and lots more. You will also need a design team which is needed for creating a good experience. All these needs a lot of expense.

Benefit

Increases conversion and loyalty

It is quite obvious when users get information and suggestion which are meant for their taste and preference, they ideally feel lot more connected with the website. This kind of connection combined with right of product recommendation bring better conversion and increased loyalty among website users.

Drawback

Some may find this creepy

There is also a problem in understanding the need of the users so much. Many would find it creepy for a website to know so much about their preference and worry about brands can do with this personal data of the user. The ideal way to make the process highly transparent by stating the process.

Benefit

Brings consistency

A personalized experience is helpful in creating consistency across many devices. For example if you left reading something within a website or app, you can pick reading from the same point on your desktop or mobile from where you left.

Drawback

It’s time consuming

For a website owner, creating a personalized website is time consuming. From research to stretching wireframe, one needs to invest considerate time. Also it does not end with research, it needs maintenance for revision, update, data storage etc.

Conclusion

For many owners, the idea of personalization is about model hybrid model. You can send personalized pages to users by the help of email or referral network. If you plan to have personalized website, make sure to accurately plan and have a team to manage the whole process.

More info: Locksmith App Development Company