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If your stores and shops are thriving already, and your customers seem to be in love with your services, then you might have already given a thought to shifting on an e-commerce platform too. Because if your products and services are really as great you think, then you do deserve this technological leap. But before you take such a big decision, and outsource e-commerce of your business, here are 4 tips to consider when you are in talks with your e-commerce developer.

What’s the Technology?

Gone are the days when you had to solely depend upon two to three developers for sake of your e-commerce website development. With platforms like Shopify,Bigcommerce, and Magento on the scene, it’s now easier than ever to outsource e-commerce of your business. The best part about so many technologies in the e-commerce development environment is that there is an abundance of developers. So the moment you get in touch with one, don’t forget to ask the pros and cons of using each of these technologies.

A website,App, or Both?

Choosing to deploy your services over a website or an app, or on both, is as important as deciding to outsource e-commerce of your business. The choice of the right platform will also define the reach of your products and services. While a website provides a bigger screen space to your users where they can explore much of your business, an app provides them with more portable and flexible options. If you choose to get both, website and app, build for your business, then don’t forget to ask for the budget beforehand.

Security Options

When it comes to e-commerce, customer security is important. Your customers would be trusting you with their personal information like e-mail, residential address, contact number, account details, etc. In such a scenario, even a single case of either security breach or data theft is enough to drive off your website’s traffic. SSL certificates alone won’t be enough to win over your users. Talk about encryptions, payment gateways, and security badges before you outsource e-commerce of your business.

SEO

It all comes down to this. Nothing matters more than people knowing you exist, and what you exist for. Search Engine Optimisation, or SEO, means bringing your website among the top results of Google, or of any other search engine. A good SEO strategy ensures that you get enough traffic which justifies your overall investment on your website’s development.

Factors like page-load speed, bot crawl budget, robot.txt files, plugins etc. affect your site’s performance, which consequently affects your website's SEO.

Conclusion

Just putting your money in the hands of a developer won’t result in good sales. You have to communicate and coordinate with the developers on every possible stage of development. The key to success, when your aim is to break into the giant market of e-commerce, lies in creating a platform that offers a smooth and hassle-free experience to its users.

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