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Determining and understanding customer requirements and wants is a huge challenge for every type of market. Over the past decades, the Indian market of luxury brands has significantly advanced. Considering the customer choices and preferences, a plethora of Indian companies has settled with distinctive names that give a French or an Italian impression. Irrespective of the prime-quality products and services, many brands fear that their ‘desi’ names may adversely affect their prevailing customer bases.

With changing time, India has progressed as a whole nation. Surprisingly, there is an array of luxury brands that most Indians consider as ‘Videsi.’ Here’s a list of such companies that are as much as Indian as you:

HiDesign:

HiDesign was  founded in 1978 under the presidentship of Dilip Kapur. It is a leather product manufacturing retail unit situated in Pondicherry, India. Surprised? Here’s another revelation. Many leading global brands procure various leather accessories and products from Tamil Nadu based tanneries.

Allen Solly:

This renowned clothing brand is wholly owned by Aditya Birla Group. Allen Solly holds a registered license under Madura Garments. Therefore, all those comfortable and trendy trousers and shirts you cannot stop flaunting are produced in our own country. Got just another reason to shop from Allen Solly?

Monte Carlo:

Monte Carlo is a part of Ludhiana-based Nahar Group. This clothing brand was established with a basic aim of supplying warm woollen and latest cotton apparels to women, men and kids. It’s tagline ‘It’s the way you make me feel’ evokes a soothing and familiar emotion in customers’ minds. Undeniably, Monte Carlo is matching up with the customers’ expectations since 1984.

Flying Machine:

This India’s first indigenous of denim brand has been redefining fashion trends for 39 years. Introduced in the market by Arvind Lifestyle Brand Ltd, Flying Machine has always been the first choice of every Indian youngster.

Royal Enfield:

Originally it was launched as a British motorbike manufacturing unit. Now, Royal Enfield presently operates as a subsidiary of Eicher Motors Limited, an Indian automaker. It is also referred to as the world’s oldest motorcycle which is in continuous production. This exclusive bike brand is based in the Southern part of India.

Louis Philippe:

This clothing brand does not need any formal introduction. It draws inspiration from 30’s French King, Louis Philippe. This is owned by a subordinate company of Aditya Birla Group, Madura Fashion and Lifestyle.

Chandon Wine:

There are multiple similarities between Chandon Wine and other foreign sparkling wines sold out in the local markets of India. However, the major distinction is its process of production. This rich alcohol brand is grown outside the city of dreams, Mumbai.

So, how many Indian brands did you already know about? Comment below. No brownie points for the correct guesses.

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